Responsibility
At SMALLS, responsibility isn’t an item on the agenda - it’s part of our foundation.
Our approach is built on three principles.
1. The fight against over-consumption
We encourage everyone to think carefully about what they buy, shop second-hand, or choose high-quality clothing that can be worn again and again. That’s why you won’t find fast trends or sales at SMALLS. We create high-quality wardrobe favourites - at prices that make sense.
2. Responsible production
We respect and value fair working conditions. Through long-term, mutual relationships with our partners - from product development to logistics - we create stability and trust throughout the value chain.
Together, we work towards a shared goal: to make buying clothes meaningful. SMALLS is built on passion - both at our office in Copenhagen and at the factories in Turkey and China.
All of our partners share our values and meet applicable standards and requirements.
3. Our choice of materials
We use only high-quality yarns and fibres from carefully selected manufacturers such as Consinee Group, who work according to strict certifications for sustainability and social responsibility.
By choosing natural fibres produced with care, we create durable products that feel comfortable and retain their shape and colour, wash after wash.
At SMALLS, we believe quality starts with the material.
